Win in Traditional Trade.
The Smart Way.

Columbus empowers FMCG distributors to scale, digitize, and grow profitably across fragmented traditional trade channels like mini markets, kiosks, mom-and-pop stores, and HoReCa.

Used by the best platforms and teams around the world:

Smarter Sales. Stronger Execution. Scalable Growth.

Drive smarter sales with AI-powered insights, real-time analytics, and scalable cloud solutions built to fuel growth—today and beyond.

Sales Rep Productivity Suite

Route optimization, smart onboarding, and real-time KPI tracking

Retailers

Order anytime with personalized recommendations and full visibility

Merchandisers

Paired with computer vision, ensure flawless in-store execution through digital audits and smart task lists

Brand & Distributor Collaboration

Align goals and activate markets with real-time shared insights

Tailored for Every Link in the Chain

Columbus powers the entire go-to-market journey—adapting to every channel, from global brands to local kiosks.

FMCG Distributors

Maximize productivity, expand coverage, and digitize sales with ease.

HoReCa Suppliers

Accelerate orders, cut costs, and ensure accuracy across hotels, restaurants, and cafes.

Consumer Brands

Gain field visibility, power data-led activations, and ensure flawless retail execution.

Let’s Build Smarter Distribution Together

Optimize inventory, cut waste, and boost revenue with data-driven logistics that turn challenges into advantages.