Columbus empowers FMCG distributors to scale, digitize, and grow profitably across fragmented traditional trade channels like mini markets, kiosks, mom-and-pop stores, and HoReCa.
Columbus empowers FMCG distributors to scale, digitize, and grow profitably across fragmented traditional trade channels like mini markets, kiosks, mom-and-pop stores, and HoReCa.
Manual visits. Patchy coverage. High costs to serve.
Distributors are burning resources on outdated field models.
Columbus transforms execution with hybrid sales, digital workflows, and smart prioritization, helping you reach more stores, with fewer reps, and bigger results.
Paper orders, Excel sheets, multiple disconnected apps
Unified dashboard + mobile app with smart routing
Our platform empowers your team with AI-driven insights to close deals faster and boost revenue. With real-time analytics and automated workflows, we ensure flawless execution at every stage of your supply chain. And because growth shouldn’t mean complexity, our scalable, cloud-based solution adapts to your business.
Smart field guidance
The system directs sales reps on exactly what to do at each point of sale — from tasks to priorities.
Everything you need to drive growth
Power SKUs, sales targets, performance tracking, promo execution, new product launches, next-best-offer AI insights, and more.
Order anytime, anywhere
Reps and retailers in one unified system
AI-driven upsell prompts and OOS alerts
Personalized recommendations
Real-time visibility and insights
Share goals, track results, and activate markets
Not just technology — expertise, built in.
Columbus isn’t just another SaaS platform. It’s powered by Diplomat’s decades of real-world FMCG sales experience. Every feature, dashboard, and workflow is battle-tested to deliver impact.
Used by the best platforms and teams around the world:
This isn’t theory — it’s technology powered by real-world experience. Our platform is built on Diplomat’s field-tested sales strategies, refined over decades of execution across global markets. All that expertise isn’t just behind the scenes — it’s embedded directly into the system, guiding your teams with practical, data-driven workflows that work where it matters most: on the ground. No other solution delivers this level of built-in know-how.
Trusted by retailers and distributors across Europe, the Middle East, and Africa, our technology has been field-tested and refined to deliver real results in diverse markets.
Columbus platform is custom-designed to meet your unique needs—no clunky workarounds needed.
Grow without limits. Our cloud-based SaaS solution scales with your business and seamlessly integrates with your existing ERP systems, keeping operations smooth and efficient.
Columbus supports every player in the go-to-market journey. From last-mile distributors to global CPG brands. Whether you’re serving 5-star hotels or corner kiosks, the platform adapts to your channel, challenges, and growth goals.
Maximize field team productivity, expand store coverage, and digitize your entire sales workflow with ease.
Accelerate order capture, reduce fulfillment costs, and ensure accuracy across hotels, restaurants, and cafes.
Unlock real-time field visibility, drive data-led activations, and ensure flawless execution across all retail channels.
From optimized order routing to AI-powered sales insights, our platform drives tangible ROI – fast. Built for speed and performance, we help you cut costs, boost revenue, and outperform competitors.
From both retailers and brands.
Doubling rep-to-customer interactions leads to faster growth.
Smart ordering & contextual product suggestions
120–150 stores/month vs. 60–80 before Columbus
From optimized order routing to AI-powered sales insights, our platform drives tangible ROI—fast. Built for speed and performance, we help you cut costs, boost revenue, and outperform competitors—starting now.
From both retailers and brands.
Doubling rep-to-customer interactions leads to faster growth.
Smart ordering & contextual product suggestions
120–150 stores/month vs. 60–80 before Columbus
Smart ordering & contextual product suggestions
120–150 stores/month vs. 60–80 before Columbus
From both retailers and brands.
Doubling rep-to-customer interactions leads to faster growth.
