Columbus empowers FMCG distributors to scale, digitize, and grow profitably across fragmented traditional trade channels like mini markets, kiosks, mom-and-pop stores, and HoReCa.
Used by the best platforms and teams around the world:
Drive smarter sales with AI-powered insights, real-time analytics, and scalable cloud solutions built to fuel growth—today and beyond.
Route optimization, smart onboarding, and real-time KPI tracking
Order anytime with personalized recommendations and full visibility
Paired with computer vision, ensure flawless in-store execution through digital audits and smart task lists
Align goals and activate markets with real-time shared insights
Not just technology. Expertise, built in.
Columbus isn’t just another SaaS platform. It’s powered by Diplomat’s decades of real-world FMCG sales experience. Every feature, dashboard, and workflow is battle-tested to deliver impact.
Columbus powers the entire go-to-market journey—adapting to every channel, from global brands to local kiosks.
Maximize productivity, expand coverage, and digitize sales with ease.
Accelerate orders, cut costs, and ensure accuracy across hotels, restaurants, and cafes.
Gain field visibility, power data-led activations, and ensure flawless retail execution.
From smart order routing to AI-driven insights, our platform delivers ROI fast—cutting costs, boosting revenue, and driving performance.
Optimize inventory, cut waste, and boost revenue with data-driven logistics that turn challenges into advantages.